Feature Article »
How to Ace that SEO Job Interview
Needless to say, the fate of the world didn’t end on Friday 21st December last year. Unfortunately, this also means that you might have needed to put some thought into your New Year’s Resolutions for 2013. If ‘securing that dream SEO job’ was at the top of the list, you’re in luck. Whatever the reason… Read More »
Feature Article »
How much content should your landing page have?
How to decide how much content should be on your landing page There are two basic forms of landing page – long form and short form. And you will often find that there are two groups of marketers champion one over the other as the more effective. People will stick to what they find effective,… Read More »
Sprint Slapped by Google
Spammy community forum penalised but not banned The next large brand to be punished by Google is Sprint, the large U.S. wireless provider. However, before you get all excited that… Read More »
Update to Google Penguin Just a Few Weeks Away
Matt Cutts promises Penguin 2.0 Update soon – wait, what? You read correctly: Google’s chief web spam fighter Matt Cutts has been promising a new Penguin Update, named 2.0. In… Read More »
How Small Business can Improve their Online Reputation
In present times, digital communication has occupied an important role. So, whether it is a small company or a large company the brand and reputation depends upon what is said… Read More »
What is Google Remarketing and How Can You Make the Most of It?
Have you ever visited a website, and then moved on to another website, only to realise that there’s a lot of ads from the original website? This isn’t a glitch;… Read More »
Google Places Help with Search Marketing
As a part of a new initiative to help local business owners, on the 21st of this month till the 23rd, Search Marketing will be holding it’s first ever interactive Google places… Read More »
How to use SEO in YouTube marketing
Are you struggling to get traffic to your business website or are you simply looking for new ways to draw in more visitors than what you currently have? Either way,… Read More »
An Introduction to Google New Speed Mod Package – Speeds up your Website by up to 200%
Using Google’s web performance best practices to speed up your site can be daunting. Suggestions from Google may include – - Leverage browser caching, - Enable compression, - Serve resources from… Read More »
Google authorship demystified
To the SEO consultant, the topic of authorship is probably easy to understand and implement. But too often, I run into bloggers, technicians, entrepreneurs or copywriters at local events, and… Read More »
Social media and mobile landing pages for increased sales and customer service
In my previous submission What is Decision Simplicity? I examined the value of decision simplicity over social media engagement, when targeting web savvy consumers and converting them into online shoppers…. Read More »
The Online Customer Experience: An Amusing (Yet Accurate!) Approach
The latest ‘must-watch’ video doing the rounds online has been the hilarious (and tragically accurate) videos made by Google Analytics to show you what would happen if customers approached real… Read More »
How To Target the 3 Types of Search Queries
The verb, ‘to Google,’ has managed to weasel its way into the vocabulary of just about anyone living in the 21st century. In fact, finding the answers to bewildering questions… Read More »
Words and Language to Stretch your Banner’s Full Potential
Banners are made to be clicked on. That is their purpose. But just because the only reason you pay for advertisement to be on a website is so people will… Read More »
Are You Aligned?
Do you think you have a first-class landing page? Yes? Maybe? Probably not. To be honest, your landing page is most likely contributing to the abundance of underperforming landing pages… Read More »