If you are performing SEO on a website with a large number of categories or products, it is easy to fall into the trap of trying to optimise all of those different categories at the same time. The problem with this is that you can only do so many links and if you spread yourself [...]

In our last post we talked about adding keywords to your organic search campaign. Where do you start? Well, here’s a good tip for you. If there are particular keyword threads where your website already ranks well, it makes sense to capitalise on this. Let’s say you are a furniture manufacturer and your home page [...]

Many inexperienced search marketers will only select 10 or 20 of the highest traffic key phrases for their organic search campaign. What they don’t realise is that 1. not only are these broad, high-traffic key phrases often highly competitive and therefore difficult to optimise, but 2. they are also potentially only a very small part [...]

Search engines are constantly searching for newer ways to enhance their relevancy to searchers needs. By helping web searchers in newer ways like universal search (results that include images, videos, maps and news) and personalisation (narrowing down choices to pre-preferred search trends), search engines are trying to build and leverage higher user-loyalty. Personlisation is enabling [...]

Today’s keywords marketplace is supply and demand driven. The demand for higher traffic generating, better conversion rate keywords is huge. This is driving up the cost of popular keywords to a level which makes them beyond the reach of small advertisers. Add to this the inflationary pressures and major players like Google and Yahoo deciding [...]