According to the Australian Bureau of Statistics, there are around 10.4 million Internet subscribers in Australia. 95% of this number use Google to handle their search queries, making it the clear Search Engine of choice when it comes to Internet marketing strategies. That’s just under 10 million people using Google to locate information, products and services on a daily basis – a potential goldmine for businesses looking to expand their customer base.

85% of Google users don’t go past the 1st page

Getting found on Google isn’t as simple as registering your website and hoping for the best. There are hundreds of companies competing for the upper positions in any given industry, largely because the top 3 positions on Google are proven to get the most attention. In fact, around 42% of users will click on the site that is ranked 1st for any given search query, and 85% of searchers won’t even click onto the second page. This makes positioning your business high up in the rankings a very important aspect of Search Engine Marketing, something which the team at ROI.com.au can assist with.

ROI.com.au are Australia’s leading Search Engine Marketing company, providing hundreds of clients with quality traffic and rankings for their industry related searches. You too can benefit from our expert services and start being found by a completely new audience on Google, simply by calling 1300 650 274. Get found on Google today with ROI.com.au.

The structures of Facebook advertising

The reality is that Facebook advertising, whilst not reaching the same heights as search engine advertising, is growing at a steady rate, and now is a perfect chance for your business to get on board. Facebook advertising is split into two types – premium and marketplace. Marketplace being the more common of the two and scatters your business’ ads throughout the site in the areas you are targetting. Ads can be set up in PPC or per thousand impression cost structures, and are ranked on bid, ad quality and past performance. They can be scheduled for specific periods and split-testing is also available to help improve the effectiveness of your campaign.

Facebook also offers guidelines on how to advertise and presents reports based on your ad’s performance, demographic and social metrics – something which search engine mediums don’t offer.

Costs of Facebook advertising campaigns

Similar to search engine ads, the cost of Facebook advertisements varies according to the competitiveness of the industry you are trying to target, along with a range of other factors. Billing for marketplace advertisers is often incurred on a daily basis, or upon reaching a $25 limit. Spending limits can be applied to your Facebook advertising campaign to control costs and ensure that you don’t go over budget.

When it comes to Facebook advertising, it pays not to go blindly into it alone. The team at ROI.com.au specialise in Facebook marketing and advertising, providing you with a ready to use knowledge base that can assist your business to streamline your campaign to achieve the best results. Facebook isn’t just a social media site – it’s a platform for your business to grow it’s online presence. Contact ROI.com.au today on 1300 650 274 to learn more.

ROI.com.au has a few industry proven facts when it comes to pricing for SEO services. The most important point is know how much you can spend. If you have thousands of dollars available and are willing to go with the elite top priced companies, ensure that your investment returns serious results. Small to medium businesses should expect to pay around $300 – $400 per month for a quality SEO company. Anything less than $300 tends to be a fairly basic and ineffective service that can hinder the standing of your site. Companies that promise quality for as little as $49 a month are the ones to avoid – they are often scams which end up indefinitely damaging your sites credibility in the eyes of Google and other search engines.

The SEO process, like any marketing venture, requires investment and patience. ROI.com.au is proud to offer some of Australia’s most competitive SEO prices, providing customers with a value for money services that delivers long-term results. When it comes to investing in SEO, always trust the experts – call us on 1300 650 274 today to find out more about ROI’s SEO process.

For those not in the know, Analytics is Google’s website tracking interface, and can be attached to any site to gather data on how users operate on given pages. Analytics provides basic information on page views and time spent on site, along with more in-depth information on what keywords directed visitors to what pages and what pages visitors most often clicked on after your homepage.

Google Webmaster Tools works to analyse and provide data on how SEO friendly your site is. Google’s specialised algorithm provides a formula for ranking your site in Google,nd a is dependant on a number of variables. Google Webmaster Tools is able to alert you to how well your site is functioning according to their algorithm, providing you with data on what could be standing between ranking on the first page or the fifth.

Being savvy with Analytics and Webmaster Tools takes time and experience, something which you can gather by hiring an professional SEO company, such as ROI.com.au. Expertise in Webmaster Tools and Analytics are just two of the benefits of using a professional SEO company like ROI.com.au – they can combine knowledge of a range of other key SEO areas to actively improve your business.

When it comes to understanding Analytics and Webmaster Tools, ROI.com.au are the ones to turn to – call us on 1300 650 274!

There’s a number of considerations to take into account when choosing your SEO keywords:

• Traffic: The traffic that surrounds certain keywords is the biggest consideration you need to make. There’s no point putting all your attention into a keyword that no one is searching for.
• Competition: If your a business starting out in SEO, its often a smart idea to draw your attention away from the most competitive keywords. Google rewards strong sites, and if your just starting out, odds on your not going to be strong for a while yet. Focus on lesser phrases, build up your traffic base, and shift your focus to the big competiton keywords down the track.
• Long tail variations: You’ll be surprised by the odd things people search. Often it pays to look at slight variations to your target keywords. Adding words like ‘online’, ‘best’, or ‘cheap’ can see a substantial spike in traffic to your site.

As far as choosing SEO keywords goes, this is just the tip of the iceberg. Having an industry professional onside to advise you on where to focus and what to avoid is a positive step forward for your SEO campaign. At ROI.com.au, our team of SEO professionals have substantial experience across a range of industry backgrounds, ensuring that they can apply their knowledge to your campaign. To learn more about choosing SEO keywords, call ROI.com.au on 1300 650 274.

When it comes to social media optimisation on your wesbite, there are a few major players which need to be focused on:

1. Facebook: The biggest one of all. It has billions of users the world over, and allows you to create your very own brand specific page that visitors can like and become fans of. This then allows you to provide them with your latest company news, deals and special offers.
2. Twitter: The rise of Twitter has ensured that its hot on the heels of Facebook in the social media realm. Twitter allows you to share various information about your company or industry with like minded individuals around the world. For example, say if your latest article gets re-tweeted by an industry mogul, your material will be subjected to their legion of followers. As a result, like a ripple in a pond, your little article is being read, and re-tweeted in turn, by thousands.
3. StumbleUpon: Probably the latest and greatest social media site, StumbleUpon allows users to rate sites and information according to their preferences. Say your a corporate training company and one of your videos from a recent function is consistently liked by users, StumbleUpon will then send that video to other like-minded people and word will spread – instant marketing at its finest!
4. LinkedIn: Unlike the aforementioned sites, LinkedIn has more of a professional business approach. You create a company or personal profile that allows you to connect with colleagues and industry members, sharing information on the latest strategies, trends and industry news.

Social media can be easily optimised into your site with the help of ROI.com.au. Our web team are experts in creating social media links throughout your site, bringing you up to date with this growing online trend. Learn more today by calling 1300 650 274.

SEO and your website, if combined correctly, can lead to an effective source of marketing revenue. However, this end result may as well be a figment of your imagination if you hire a SEO company without properly researching their credentials. Within the SEO field there are a vast amount of strategies and approaches that work for different websites and industries. All businesses have something different to offer, and this is something that is reflected by the different SEO approaches that can be administered.

What are commonly known as ‘quick wins’ in the industry are one popular method of SEO. This may involve making slight tweeks to your website’s structures, wording or focus to generate instant traffic results. Google Places listings are one such area where quick wins are a reality – another would be employing keyword heavy content on your homepage. Whilst these two instances may be a viable way to generate traffic, they must be employed as a part of a wider approach, and not as the sole focus of your campaign.

This is where you separate the pretenders from the real thing. If your SEO company is only looking for short term wins, utilising spammy content and neglecting your business message for the sake of rankings, they don’t have your company’s best interests at heart.

ROI.com.au is proud to be a company that solely has the clients goals in mind. We are experts in the SEO field and are across all key strategies of the industry, not just the ones that get short term results. Our team of SEO professionals will work with you to create a website that generates long term wins, consistently bringing qualified traffic to your website that are more likely to turn into sales. To learn more about ROI.com.au and how they combine SEO and your website, call 1300 650 274.

YouTube advertising comes in various forms, all of which have their own advantages to online marketers. Some of the common formats are:

• Promoted Videos – This involves creating your own videos and uploading them to YouTube as a part of an advertising campaign. These can be on any topic of your choice and appear in users search results and other places across the site.
• Click to Play Advertisements – A rich form of Sponsored Links that play like a normal YouTube video and includes an eye-catching banner above the video advert.
• Overlay Adverts – Overlay adverts appear within the YouTube player and must be actively clicked on to close. They provide a link away from the video to your website.
• Masthead Ads – These advertisements are the richest form of advertising available on YouTube and are usually utilised by big brands looking to sell a certain product.

Determining which form of YouTube advertising is right for your business is something that should best be left up to the professionals. ROI.com.au possess expertise in the YouTube advertising field, and can incorporate it into your broader online marketing campaign. Call 1300 650 274 to learn more.

Getting ahead of your competition is increasingly difficult, especially when your website is not performing as efficiently as the rest of your business.

When analysing the performance of your website, it’s important to get the whole picture and gain an understanding of specific areas where your website can improve.

It’s important to get an objective view to determine what is the best approach for your industry and target market and an evaluation from educated search engine marketing professionals can put you on the right track.

A Website Performance Analysis from ROI is free and assesses the various elements of your online performance in organic search engine results, pay-per-click advertising and provides an in-depth opportunity assessment in terms of traffic wins as well as recommended solutions for your business.

The Google Keyword Tool in Google Adwords presents an excellent means of finding keywords relevant to your business, which can then be applied to either your SEO or PPC campaigns. With the keyword tool, you can narrow and refine your search to your specific country and the tool also identifies how competitive the demand for that keyowrd is – this can help to identify quick wins amongst obscure terms that have low competition but relatively promising search numbers.

To use Google Keyword Tool log in to your Adwords campaign, and underneath the ‘Reporting and Tools’ tab, click Keyword Tool. If you don’t have an Adwords account, you can still use the Google Keyword tool by visiting this link. However if you use the keyword tool without being logged into an Adwords account, you will not be able to see data for the estimated average cost per click for keywords.