If you are performing SEO on a website with a large number of categories or products, it is easy to fall into the trap of trying to optimise all of those different categories at the same time. The problem with this is that you can only do so many links and if you spread yourself too thin, it is going to take a long time to achieve any significant ranking results.

If you want to achieve results in a short space of time, you should cluster your keywords by category and spend the time to nail that category before you move on to the next. An example would be if you were looking after the SEO for an online florist. Instead of trying to optimise for all the different categories such as flower arrangements, wedding flowers, funeral flowers, single flowers etc., pick one category and optimise all of the different variations of keywords relating to that category in one go. Any link work that you do for one key phrase will be helping along other relevant key phrases at the same time.

Which category do you choose? Well, that’s easy. You need a combination of key phrases which are going to be relatively easy to optimise, and key phrases where your business is the strongest i.e. the category where you get the most conversions/sales.

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