Selecting your SEO keywords

Keywords are a vital foundation of your SEO strategy. They are of course, the terms you are focusing on to drive traffic to your site, and form a basis of what your business model and services are all about. The question is though – what exactly should they be? Businesses have a wide range of services areas and products, so which ones do you focus on as your target keywords?

There’s a number of considerations to take into account when choosing your SEO keywords:

• Traffic: The traffic that surrounds certain keywords is the biggest consideration you need to make. There’s no point putting all your attention into a keyword that no one is searching for.
• Competition: If your a business starting out in SEO, its often a smart idea to draw your attention away from the most competitive keywords. Google rewards strong sites, and if your just starting out, odds on your not going to be strong for a while yet. Focus on lesser phrases, build up your traffic base, and shift your focus to the big competiton keywords down the track.
• Long tail variations: You’ll be surprised by the odd things people search. Often it pays to look at slight variations to your target keywords. Adding words like ‘online’, ‘best’, or ‘cheap’ can see a substantial spike in traffic to your site.

As far as choosing SEO keywords goes, this is just the tip of the iceberg. Having an industry professional onside to advise you on where to focus and what to avoid is a positive step forward for your SEO campaign. At ROI.com.au, our team of SEO professionals have substantial experience across a range of industry backgrounds, ensuring that they can apply their knowledge to your campaign. To learn more about choosing SEO keywords, call ROI.com.au on 1300 650 274.