Using Google Analytics & Webmaster Tools Correctly

Google Analytics and Google Webmaster Tools have revitalised the process of tracking and implementing SEO on websites. When used correctly, these two data interfaces can provide you with vital information on how your site operates and how it can improve from an SEO perspective.

For those not in the know, Analytics is Google’s website tracking interface, and can be attached to any site to gather data on how users operate on given pages. Analytics provides basic information on page views and time spent on site, along with more in-depth information on what keywords directed visitors to what pages and what pages visitors most often clicked on after your homepage.

Google Webmaster Tools works to analyse and provide data on how SEO friendly your site is. Google’s specialised algorithm provides a formula for ranking your site in Google,nd a is dependant on a number of variables. Google Webmaster Tools is able to alert you to how well your site is functioning according to their algorithm, providing you with data on what could be standing between ranking on the first page or the fifth.

Being savvy with Analytics and Webmaster Tools takes time and experience, something which you can gather by hiring an professional SEO company, such as ROI.com.au. Expertise in Webmaster Tools and Analytics are just two of the benefits of using a professional SEO company like ROI.com.au – they can combine knowledge of a range of other key SEO areas to actively improve your business.

When it comes to understanding Analytics and Webmaster Tools, ROI.com.au are the ones to turn to – call us on 1300 650 274!