SEMrush vs SpyFu 2021 — A Detailed Comparison

For our marketer and SEO-focused readers, we know it can be a little hard to choose between SEO and SEM tools because a lot of them offer a very similar feature set. Of course, there are always differentiating features, though when you compare a similar feature array there is only one main differentiator and that’s the price.

In this article, we’ll be taking a detailed look at both SEMrush vs SpyFu and go over a little about why one may be better than the other for your own specific marketing activities.

If you’ve spent any time online looking for SEO tools, you’ll already know that SEMrush and SpyFu are two of the most popular options out there and for good reason — they’re incredibly capable and offer a suite of tools that make competitor analysis effortless and give you the chance to overtake rival websites with relative easy.

When compared to tools of the past, you had to do a tonne of work and not really have too much guidance when it came to making use of the data that these SEO programs offered up.

To today, however, both SEMrush and SpyFu present you with a tonne of quantitative data and give you the direction and tips needed to actually make use of all this information.

That in mind, both SEMrush and SpyFu have some incredible standard features, some unique offerings exclusive to their own platforms and more, and we’ll be taking a look at all of this below.


What’s in our SEMrush vs SpyFu Comparison


  • Competitor or Rival Website Analysis Tools
  • Keyword Research and Analytics
  • User Interface and Intuitiveness
  • Pricing or Ongoing Subscription Fees


All of that said, let’s take a look below at SEMrush vs SpyFu and why one of these excellent SEO tools might be better for you and your business than the other.

One last thing to note, following our review of these tools, we recommend signing up for a trial of both of these services and giving them a whirl. You might find that although we favoured one of these platforms above the other, our second choice actually performed better for your own use case.

That out of the way, let’s get into the comparison.


An Overview of SEMrush and SpyFu


Going back to the launch of SEMrush, the company was previously known as SEOquake and came to the scene in 2007 as a standalone browser extension.

There wasn’t too much fuss around SEOquake other than the fact it was one of the earlier SEO tools out there and gave users and marketers a good look at some key metrics to assist in content creation and getting their websites to climb higher on the search ladder.

In 2008 the brand was renamed to SEMrush and had around 5 million users at the time, making it one of the biggest SEO services on the market in the late 2000s.

To sum up what SEMrush offers today, the service is an all-in-one SEO tool which marketers can make use of to see just about everything about their website’s performance online, as well as rival website data.

You’ll be able to easily locate information on position tracking, PPC analysis, get assistance with site auditing and much more.

When it comes to the database that SEMrush offers, it currently holds more than 20 billion keywords in its index which makes it by far the largest out there. There are also 789 million different domains indexed by the platform too, spread across 142 different geographic locations.

In all, SEMrush is the winner if the numbers, databases and feature set are to go by, however SpyFu does offer a tonne of unique features, and a great interface.


SpyFu is a little older than SEMrush, going back to 2006. The brand was initially developed to assist businesses with their PPC activities and improve their SEO but there wasn’t too much else.

In the early years of the platform, a lot of the data analysis and metrics had to either be analysed manually or detected with a lot of human intervention. However, almost all of this has been done away with in favourite of relatively automated processes.

With ‘spy’ being in the name, the service is one of the leaders on the market when it comes to keep a close eye on website rivals. It’s been designed from the ground up to get users as much data as they need on their competition which includes gathering insights on paid competitors and organic ones.

You’ll be able to rely on the data coming from SpyFu too, as it’s drawn directly from Google’s US and UK-based results.

However, one downside of the platform is that you’re limited to either the UK or the US as of writing, so those in Australia, Canada, New Zealand or just about anywhere else are out of luck.


All of that said, it’s clear to see that both of these SEO tools are incredibly capable and able to transform your SEO-focused processes and really help you nail down your SEO goals this year.

Whether you’re looking to better enhance your website, or understand and undercut competing websites, you’re in good hands with both SEMrush or SpyFu.


Competitor Analysis Features

To kick things off, we’ll take a look at one of the features of both these platforms that we would argue is incredibly integral to just about any SEO strategy — the competitor analysis.

If you’re interested in developing a strategy to grow your website and climb the search rankings, you’re going to need to know exactly what your rival websites and doing and understand how best to undercut them.

You’ll need to know which keywords a business is winning over on Google, and work to either develop content or adapt your website to take away this lead, or turn in another direction and climb the ladder a different way.

Either direction you choose, you need to know what your rivals are doing first.

On either SpyFu or SEMrush you’re in good hands here as you’re getting access to tools that can easily tell you what SEO or PPC strategies your competition is going with and you’ll be able to get a head start.

Let’s take a look below at which of these two tools offers the best competitor analysis features.


Competitor Analysis on SEMrush

Starting with SEMrush, we’re happy to say that the total competition analysis suite here is top notch, and you’re getting a tonne of information on all of your rival’s movements when it comes to PPC and SEO.

In fact, there is so much data on offer here that you could effectively reverse engineer an entire paid campaign that mimics and undercuts a rival website’s one, and come out on top — so long as you know what you’re doing and have the content and audience to back up the campaign.

One of our favourite parts of SEMrush is the all-integrated tools which give you the chance to run through competitor analysis in a chronological order and keep things as simple as possible.

We’ve outlined a breakdown of these different competitive research tools below:


Competitor SEO Analysis — Organic Research, Keyword Gap Data, Backlink Statistics and Backlink Gap

Competitor Content Analysis — Brand Observation and Monitoring, Research of Topics, Content and Post Tracking

Competitor Advertising Analysis — Research Data on Advertising, Display Ad Insights and PLA Research

Social Media Monitoring — Makes use of a social media tracker.


With that out of the way, you can effectively choose the avenue you’d like to take and go down the rabbit hole of competitor analysis in any way you’d like. That in mind, there is more than enough information available here to keep you well-aware of everything your rivals are doing.

However, there is an added cost for some of these features with a Market Explorer add on available in conjunction with a Traffic Analytics tool coming into play for an added $200 a month.

Although this may seem quite steep, the returns offered may be far higher if you’re able to make use of the tools correctly and really get the edge on your competitors.


How to Use the Competitive Research Tools

As we mentioned above, it’s important to know how to use these research tools correctly and so we’re going to showcase one of the simplest workflows for the Competitive Research Toolkit on SEMrush.

It’s located in the drop-down, so find that option and click it and we can get started.


Once you’ve selected the Competitive Research option and opened the dashboard, find the SEO option and choose Organic Research. You’ll then be able to enter a rival website’s domain and begin your search.

For those of our readers who would like to know their own organic competing websites, you can simply input your website’s own address in this search and get started.

You’ll instantly see a list of the metrics you need to know. Things such as your website’s keywords, information on your top pages and the organic traffic data. To add to this, there will also be a list of your organic competitors who you will eventually need to work on stamping out.


Information on Competitors

If you’d like to get a little more insight into your competition, then be sure to select the Competitors tab. From there you’ll be given a long list of essentially all the websites which are fighting over your keywords and for the top spot on a search result.

Again, this data is integral and going to be the driving force behind creating campaigns and content for your website that eventually overtakes these competing websites.

There is data displayed within these competitor lists too, so make sure to click on these competitors and you’ll be provided with a nifty and heavily-detailed report about each rival site.

The data included here will cover everything from their top ranked pages, a list of their best performing keywords and more.

One final thing to note when taking a look at competitor organic keywords is the fact that there might be a lot of data here, so be sure to use your filters and use them to narrow down all of the unnecessary information.


Backlink Information from Competitors

Another integral insight that you’ll need and be able to easily find on SEMrush are your backlink analytics.

These are all going to be located in the same suite of drop downs and tabs and you’ll only need to find the ‘Backlink Analytics’ option and click on it to get started. This will give you a wide-ranging overview of all the backlinks your competitors have.

Again, great insight when it comes to finding opportunities to reach out to blogs and websites to replace their backlinks with yours.

To find further information on backlinks, you can choose the ‘Referring Domains’ option and get a bigger look into all of the backlinks on your rival’s websites. There’s even an option to get a look at paid data too when it comes to advertising, etc.


Paid Advertising Information from Competitors

As you’ll agree, a lot of rival websites go above and beyond with paid advertisements, and for good reason — a lot of these work incredibly well.

You’re going to be able to find all of this information in SEMrush too. A tonne of analytics live in here which will allow you to essentially poach a competitor’s ad scheme and use it as a basis for your own, saving you time and money.

It’s a whole lot easier to kick off a keyword ad campaign when you have the research and know what works and what doesn’t, and if your rivals have already started their campaigns, you can use SEMrush to see what’s going on and what their results are so far.


To find information on advertising, head back to the Competitive Research tab and select Advertising Research — from here type in a rival website’s domain.


After a few moments you’ll be given an in-depth report of essentially everything you need with regards to Advertising Research. There will be data on paid traffic on a monthly basis, information on how much this traffic cost as well as the keywords that this domain has paid for.

One other major feature we’d like to point out is the ‘Ad Copies’ drop down.

This is where you’ll see virtually all of your competitor’s ad copies and determine whether this information can be used to better guide your next advertising campaign. Again, there is typically a lot of information in here, so be sure to make use of your filters to keep things as simple and easy to understand as possible.


Content Marketing and Social Media Insights from Competitors

As mentioned at the start of our article, SEMrush also provides plenty of insights on content marketing and social media which will give your marketing team an even deeper insight into how, where and with what your rivals are using to get website traffic.

These insights live inside the Brand Monitoring tools and are ideal for getting a good look at the types of interactive and front-facing media shown off to users online.

To find the Brand Monitoring features, head back to the Competitive Research option, choose the Content and PR selection and select Brand Monitoring.

There will be a ‘Project’ button or option here and choose this and hit Set Up.


As content tracking and social media are a little more complex of a metric, you will need to give SEMrush some added data.

All this means is that you’ll have to give it the name of your brand rivals and then choose up to the maximum of five keywords or terms, choose the country of operation and then hit ‘Start Tracking.’

With that out of the way, you’ll then be able to rely on SEMrush to spit out a tonne of insightful metrics on brand mentions of those competing businesses and work to understand why and who is mentioning your rivals.

To add to this, there is the Social Media Tracker built into SEMrush too, which means you’ll be able to get some further insights into your competitor’s mentions and social media impact.


To find the Social Media tracker, head back to Competitive Research, choose Social Media and then hit Project and Set Up.

From here there is the Social Media Tracker option, choose this and simply Add a Competitor.


Again there will be a little extra help needed by SEMrush here, though it isn’t too much. You’ll be asked to give the competitors brand name and the domain, and then you’ll need to ‘Find Profiles’ with this term.

SEMrush does a pretty good job of finding all these competing brands and brand names, though sometimes you might have to manually find them.

It’s a good idea to make sure that your own brand’s social media accounts are linked here too, which means you can head back to Social Media Tracker and enter your brand name or domain and choose the ‘Set as Your Company’ option.

This will make it easier to prevent overlaps and simply makes it quicker to compare social metrics.

One of our favourite parts of the social media and content trackers is the fact you’re able to throw in up to 20 different brands here as well as choose up to 100 different social media pages for your competitors.

This means you’re getting plenty of easy-access insight into everything you need to know at a moment’s notice. There’s no need to run the search again to find these competing businesses.

When all of your social accounts or rivals are added, you can then move on to selecting the ‘Start Tracking Companies’ option and then see a tonne of metrics and a report about their analytics. This will give you information on everything from top content, engagement, the social audience and more.

All of this data can then be used to inform your own social strategy and improve your marketing activities given you will now have a baseline.


One final thing to note about the social tracking tool is that you can inadvertently use this to understand, predict and monitor content trends. You’ll be able to see when content gets hot, how often it’s posted and then when it drops off the radar again — so you’ll be primed and ready for the next hot topic.


Competitor Analysis on SpyFu

Moving over to the SpyFy platform now, and things are done a little differently, though the data and process is still quite simple and favourite of ours.

Getting started with analysis of your competitors on SpyFu will require you to simply enter your rival’s website domain in the search box at the top of the website and just hit the search button.

It’s that quick.

From there you’ll see a brief report with just about everything you need from the monthly SEO clicks, the organic keywords that perform the best along with monthly PPC clicks, top pages, backlink information and more.

Essentially all the data you’ll find here is standard, though very welcomed.


When it comes to asking something of SpyFu, like relying on the service to find competing businesses, you’re able to then enter your own website’s domain and then move over to the competition tab.

With this, you’ll see a long list of all your potential rivals both paid and organic and begin to unravel which brands are worth pursuing.


After you’ve determined which brands might be worth challenging on the search engines, you can then simply click or tap on their domains which are listed and see a tonne of insight into what their data looks like.

This will virtually be an in-depth and insightful SEO report with all the metrics you need on things from SEO clicks, inbound clicks, keywords listed on landing pages, monthly visitors and more.

That data on hand, you’re then able to better understand what these websites are and how these brands are doing so well along with what you can do to your own website to better complete with them.

To make this information a little easier to digest, there is a small set of buttons or options on the left side of the page where you’re able to break down all of this information. For example, the ‘Top Pages’ option lives here, where you’ll be able to see just the top pages for that specific rival.

As we mentioned in our SEMrush outline, you can also use this information to reverse engineer a marketing plan and develop web pages that essentially mimic those of better-performing competitors to improve your SEO results.

When it comes down to your paid competitors, you can rest assured SpyFu has plenty of information here too.

You can tap on your paid competitor website domains in the list and you’ll see a drop down or a report brought to the centre of the page which goes over all of the PPC data which even covers the PPC budget and your rivals paid keywords.

You can either use this data to inform your organic campaigns, or use this as market research and run your own campaign that’s been better optimised thanks to your rival’s version.


AdWords Analysis

When it comes to getting some insight into the AdWords used by competing websites there is a nifty little ‘AdWords Advisor’ built into the SpyFu platform where you’ll be able to gather insights based on your rival sites.

One of our favourite features here is that SpyFu will actually let you know which AdWords to buy based on each competitor.

You’re going to be better directed when it comes to investing in an ad campaign and this means you’re more likely to garner the results you’re looking for, especially with regards to overtaking the specific competitor.


To gather the insights and direction from SpyFu’s AdWords Advisor head to the See All Recommendations link and click on it. From here you’ll see the list of the keywords that are most suggested that you use. These are going to be the ones to use to get the best results from your PPC activities.


To end, there’s a tonne of insight on AdWord history used by competing websites. You’ll be able to see exactly which AdWords were used in previous campaigns, which ones worked the best and whether there were some phrases that simply didn’t see any results.

Data and insights in estimated clicks per month and most trusted keywords will also be showcased on this page, so you’re able to more easily see which keywords are going to work best for you — as they’ve been tried and tested by your rivals first.


With all of that out of the way, we can safely say that SpyFu offers a tonne of useful tools and information when it comes to getting as much information and keyword insights on your competitors as possible.

You’ll be able to save time and money by taking a gander at what marketing activities have already been undertaken and which worked, or which keywords did better than others.




The Breakdown

Now that we’ve taken an in-depth look at the competitor analysis capabilities of both of these SEO tools, we’ll now give you some direction on which one we think does a better job than the other.

Of course, both these platforms do an incredible job, though each one has its own strengths and weaknesses depending on what you’re looking to do.


SEMrush vs SpyFu for Competitor Analysis

When we’re interested solely in competitor analysis, both SEMrush and SpyFu offer an array of features that ensure you’re getting exactly what you need.

Whether you’re looking for insight into competitor movements, keywords or to even identify new rival websites both have you covered. You’re also in good hands if you’re needing a little help finding content or social media-related insights from your competitors.

However, that in mind, SpyFu is a little lacking when it comes to accuracy and depth of insight. When it comes time to click through to your competitor websites after a keyword search or anything else, SpyFu has a little less data on offer.

SEMrush covers a tonne of different metrics and has an indexed volume of data on hand that no other SEO tool can match. That in mind, you’re going to get more accurate data and a lot more of it from SEMrush when compared to SpyFu.

To end, SpyFu offers some great competitor analysis features, though SEMrush just does a far better job here.


Our top choice — SEMrush.



SEMrush vs SpyFu for Keyword Research Tools

Although Google has seemingly changed their Search algorithm countless times over the past few years, keywords are still sitting as one of the top priorities for getting websites and blogs pushed to the top of search results.

Whatever approach you take to SEO and whatever avenues you’re looking to go down to get your ranking higher, you’re going to need to factor in at least some sort of focus on appropriate keyword implementation.

With that in mind, almost all SEO tools out there still have a tonne of keyword research features for users to get the most out of their content and campaigns.

Keeping that noted you’ll have to keep keywords tightly linked to the content you create and the PPC campaigns you run, and the more insight and understanding you have of your keywords, the easier your audiences will find your work.

On both the SEMrush and SpyFU platforms you’ll find a wide-ranging selection of keyword research and analysis tools to make your life a lot easier when it comes to creating content and getting your website ready for that number one spot on Google.


Keyword Research on SEMrush

As we’ve mentioned a few times in this article, SEMrush is renowned across the marketing industry for having such a wide grasp on keyword research.

With billions of keywords and relevant insights on those keywords indexed, you’re certainly in good hands here when it comes to getting everything you need related to just about any keyword or phrase that you’re looking at.

All you’ll need to do to grab this data is simply type that specific keyword in the search dialogue box and you’re good to go.

You’ll have a full-page report presented and you’ll be able to see similar keywords, CPC information as well as search volumes, difficulties and more. There are also insights here on the competitor keywords.

That in mind, you can also narrow down all of this information to a geo-specific zone and get some rather specific metrics for localised advertising.

This is an ideal feature for those who are predominantly local businesses and not looking to advertise or deal with data on a global scale.


The Keyword Magic Tool

When it comes to getting the most comprehensive look into keywords and the data that comes with them, SEMrush has an excellent tool touted as the Keyword Magic Tool, and this is going to be your saving grace when it comes to getting as much as possible from each keyword.

To find the keyword Magic Tool you’ll need to find the SEO Toolkit and open it, choose Keyword Research and select the Keyword Magic Tool.

Once you’ve launched the tool, the all you’re going to need to do is enter the keywords you’re looking to find some more information on and hit Search. You’ll be presented with a long list of keyword suggestions that best fit the profile you’re looking to fill and you’ll be able to start analysing these.

It’s fairly easy to sort these keywords too as you’ll be able to use the keyword grouping options that can be found along the left side of the SEMrush page. These can be split into groups based on the number of keywords, the volume and a few other metrics.

You can also hide or minimise/exclude key phrases and words from the list by toggling the small eye icon. This makes things just a little easier to digest and understand if your search has come up with a tonne of results.

One point we’re happy to make is that there are question based queries on offer here too, which is where you’ll find inspiration for content.

A lot of users ask questions using the keywords you’ve entered and SEMrush will pull these and show them to you front and centre, just be sure to select the ‘Questions’ filter on the side.

With that selected, you’ll be able to see which content you need to create to grab these keywords and also answer questions that searchers are asking for.

All of that completed, you’ll have access to your keywords. You can then move on to analysing and managing them — which SEMrush has taken care of too.

There is a Keyword Manager on offer here which you’re able to add all of your keywords to, and this will then give you real-time data on these keywords and let you further analyse and determine which keywords are going to be the best for your campaigns or content creation or adaption.

If you’re happy with your keywords and ready to move on further down the line and get some more insight for your content and SEO activities, SEMrush also boasts an intelligent Topic Research tool which is a great help for content marketers.


The Topic Research Tool

When it comes to writing content or figuring out which content pieces to release, there isn’t too much that comes close to the topic research tool.

You’re able to use this tool to take a gander across the web at which topics, questions, headlines and other meta data is trending. You can then use this to guide your content creation in that you’ll know whether a topic is trending or not and whether to invest in creating those specific content pieces or not.


To find the Topic Research Tool all you’ll need to do is head back to the Marketing Toolkit and find Topic Research. Select this option and you’re all set.

From here simply enter your keywords that you’d like to target, choose a geographic location and then choose Get Content Ideas.


With that all done, you will then have a tonne of different content ideas landing on your screen all broken down into their own subtopics and genres and content types with your keywords added to them.

To make thing a little easier, and giving SEMrush points for the interface, are the view options for your content. There’s the table view, the overview and the visual view which makes it a tonne easier to digest all of the content topics here.

The service also throws a few headlines and backlinks here too, which means you’ll be able to tell which are likely to perform best on your website.

To end, you can then select some of these topics and move them to your ‘Favourite Ideas’ list and work on either creating new content and adapting your existing content to better fit what is trending.


Keyword Research on SpyFu

To the SpyFu competition now, the keyword research on the platform is fantastic though a little lacklustre when compared to the biggest names like SEMrush.

You’re going to have to rely on a little more competitor-backed keyword metrics rather than global and far-reaching keyword research that’s been indexed and compiled in an easy to understand way.

There is still plenty of data here, such as what keywords are performing well and whether PPC campaigns are performing well for competitors, etc. However, you’re going to be a little stuck when it comes to looking for ultra in-depth analysis of keywords.

The process of getting your keywords on SpyFu is a little more confusing than SEMrush in that you will need to type a competitor’s domain first. From here you’ll then be given the organic keywords that these rival sites are using and whether they’re good performers or not.

For the reports on these keywords, you’ll only have to hit the View All Organic Keywords option toward the end of the page and you’re all set.

There are a few filters here to choose from too, which means you can narrow down this data a little further to make it a little more relevant to the task you’re looking to undertake. However, SEMrush does offer a far more comprehensive keyword filter process, keeping relevancy at the forefront.


Non-rival Based Keywords

If you’re looking to get information on keywords that aren’t related to competitors, you’re able to do this on SpyFu too.

Work on finding the Keyword Research option on the website and add in your first seed keyword or keywords and hit the search button. You’ll then be given a small summary of all the keywords and their metrics such as the estimated clicks and monthly value among a few other things, though there isn’t all too much else.

Near the bottom of the page you will see a couple of question-based queries that resulted in these keywords like what SEMrush offers, but it isn’t as in-depth.

Further down the page, there is the PPC-related data. This is where you’ll be able to find some data on which campaigns and advertising processes worked best for your competitors and you’re able to use this data to find the best keywords for your website.

Be sure to take a look at the Top AdWords Recommendations section along with the Most Successful section too.

To end, if you’re looking to get an unfiltered and complete look into all of your keywords, you can then hit the View All option. This will give you access to the entire keywords list and all data available.

There are a couple of pre-created PPC templates here too if you’d like to make use of SpyFu for your Google Ads activities operating as soon as possible.

The templates are pretty easy to find. You’ll need to find the PPC Research button, head to the AdWords Templates option and then choose your specific industry from all the options provided.




SEMrush vs SpyFu for Keyword Research

When it comes down to keyword research, we’re sufficed to say that SEMrush takes the cake here.

SpyFu does put up an incredible fight, though SEMrush is the industry leader in this category and there isn’t too many services out there that come even remotely close to what SEMrush offers its users.

On the SEMrush tool you’re going to get everything you need and so much more, and thanks to the Keyword Magic Tool you’re getting niche keywords and other insights that give you the chance to find much more than just a keyword, but you can also understand how, when and where to use it to get the best results.

When it comes to inspiration and ideas, Topic Research is another winner here. You’re getting a tool that provides educated direction on what to create or what content to share on your website specifically for clicks and traffic grows.

There’s also plenty of data coming from SEMrush that allows you better target your audience through keyword-tuned content.

At the SpyFu end of things, you’re getting some light keyword research tools and a few analytical data points here, though there isn’t too much else. And, in fact, we’re inclined to say that you might be disappointed or confused as to where a lot of your keyword data is, as it seems there is a lot missing, even though there isn’t.

To end, SpyFu’s limitations to the US and UK markets is also a major let down for us. If you’re looking to work for clients in any other market, you’re not able to gather much keyword data, if any at all.


Our top choice — SEMrush.


A Brief Look Into User Interface

Prior to closing out our review and looking at pricing, we wanted to take a look at the UI or the User Interface offered on both of these platforms.

For many people, UX or UI takes the top spot in an SEO platform as a lot of these tools offer a tonne of the same features and the only major difference is what they look like and how hard they are to use.

That in mind, we do have to note that SEMrush is not too beginner friendly. The service does look quite complicated and comes with a lot of features, data and options that aren’t laid out too intuitively unless you’re very cluey with how these types of SEO tools work.

It’s good to note that SEMrush has been steadily making changes to their UI to address these complications, though there’s still a ways to go when it comes to getting it just right.

For most beginners, SEMrush is going to look quite daunting, though it won’t take too long to get used to. SpyFu on the other hand, does look a little more inviting and rather ‘bland’ in a sense — which is a plus in the world of complicated SEO tools.

You’re going to feel a little less overwhelmed here and be able to focus on the data you’re seeing and generally be less inundated with numbers, tags, tabs and other user interface elements.

With those in SEO for a long period of time, it’s likely that SEMrush will take the cake for you as the design is often mimicked across the industry, however, being as unbiased as possible, we’re tempted to say that the SpyFu interface is a winner.

It offers a panel-based layout and relies more on the use of clean lines and whites and gets you to where you need to be, without too much clutter.


Our top choice — either SEMrush or SpyFu.


SEMrush vs SpyFu Pricing

To wrap up our comparison of SEMrush and SpyFu we’ll take a short look at the pricing structures and plans offered by both of these services.

Either of these are quite affordable, when compared to other platforms out there and are especially good value for what you’re getting, however, one might be better for the small business owners and blog managers than the other.


SEMrush Pricing

You’ll find the starting price tier at SEMrush from $99.95 per month. This is based on a month-per-month plan, though you can shave off 16 per cent if you do bill annually.


Following this the monthly plans are:

Pro — $99.95

Guru — $199.95

Business — $399.95


We’d argue that these are all incredible value for money, especially when you consider that just about all other SEO tools are priced similarly and don’t come close to SEMrush’s toolset and keyword database.


SpyFu Pricing

On to SpyFu now, and we’re glad to say that this is a somewhat affordable option, which makes it an incredible option for those just starting out in SEO and looking to get a good return on investment.

The base plan here is completely free and you’re not limited by search count either, which is great news if you’re wanting to try out the service before you buy.


Following this free tier, the monthly plans are:

Basic — $39

Professional — $78


Like SEMrush, moving to annual billing will save you extra money and bring down the cost of the Professional by $69 per year.




Final Thoughts Between SEMrush vs SpyFu


To end our review and comparison of two favourite SEO tools, we’d like to say that both of these services are incredible in their own right. Their success will depend on your own use case and requirements and you’ll need to work out whether one will be better for you than the other.

In our opinion, for the agencies or the just starting out SEO professional you’re certainly best off investing in the SEMrush toolset. In doing so, you’ll have access to just about every tool, metric and expert guidance to make intelligent decisions regarding SEO and traffic growth.

For the casual bloggers, small business owners and anyone looking to understand a little more about their web traffic and to get a bit of a bump in their audience size, the SpyFu platform should work wonders for you.

It doesn’t offer the full-fledged professional features of SEMrush, though there is enough here to get your SEO work done and at a good quality.

When it comes to usability, both do have the caveats though with decades of development and adapting their user interfaces, you’re going to do well with either regardless of UI.

To the pricing, and this is one of the bigger factors. SEMrush is a lot more costly than its SpyFu counterpart, though it does offer a lot more.

Agencies and professionals in SEO will be doing themselves a lot by investing in SEMrush, whereas the smaller businesses and those not overly motivated to dig deep into SEO will be fine with the SpyFu platform.